Strategic Communication
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Strategic Communication: Cases in Marketing, Public Relations, Advertising and
By Steven Greenland, Jason Bainbridge, Chris Galloway... other companies adopt a business model and ethos along similar lines to what Ability Works has adopted, which is:It is not that charity isn't a good thing; it's just that it is no longer good enough on its own. l in neoclassical ...
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Strategic Communication: Public relations at work
By Jane Johnston, Leanne GlennyStrategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade.
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Strategic Communication: Origins, Concepts, and Current Debates
By Christopher PaulSchwartz, Lowell H. Political Warfare against the Kremlin: US and British Propaganda Policy at the Beginning of the Cold War. Hampshire, UK: Palgrave Macmillan, 2009. Seib, Philip. “Considering Water Diplomacy.” Huffington Post, June 29 ...
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Strategic Communication: An Introduction
By Jesper Falkheimer, Mats HeideThe main aim of the book is to give a general overview of theories, concepts and methods in strategic communication. The book also aims to develop an understanding of different perspectives and the consequences each one has for practice.
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Strategic Communication: An Introduction
By Jesper Falkheimer, Mats HeideStrategic Communication explains the core concepts of strategic communications with a balanced coverage of a variety of theories and methods, providing students with a broad and comprehensive understanding.
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Strategic Communication: Campaign Planning
By James MahoneyThis book deals with the principles behind strategic communication planning.
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Strategic Communication: New Agendas in Communication
By LeeAnn Kahlor, Anthony DudoThe focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome.
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Strategic Communication: An Introduction to Theory and Global Practice
By Jesper Falkheimer, Mats HeideIn K. Eiberg, E. Karsholt, & S. Torp (Eds.), Integreret markedskommunikation (pp. 9–18). Samfundsli eratur. Toth, E. L. (2002). Postmodernism for modernist public relations: e cash value and application of critical resear in public ...
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Strategic Communication: Principles and Practice
By James MahoneyStrategic Communication: Principles and Practice guides students through the principles for planning, writing, and implementing strategic communication plans.
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Strategic Communication: Origins, Concepts, and Current Debates
By Christopher PaulThis volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.
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Strategic Communication: New Agendas in Communication
By LeeAnn Kahlor, Anthony DudoThe focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome.
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Strategic Communication
By Anne Gregory, Robert L HeathThis Major Work captures the definitions, key developments and future of the field through a carefully-selected collection of seminal papers on the topic.
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Strategic Communication: The Art of Making Your Ideas Their Ideas
By Burton KaplanFrom Burton Kaplan, speechwriter to America's top executives, here is a unique book on communicating for managers that is strategy-based, telling when to communicate, when not to communicate, what format...
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Strategic Communication: Cases in Marketing, Public Relations, Advertising and Media
A full colour case book containing 12 cases based upon contemporary communication issues in Asia-Pacific region designed for courses in Advertising, Marketing, PR and the Media.
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Strategic Communication: Origins, Concepts, and Current Debates
By Christopher PaulThis volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government.