Strategic Customer Management
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Strategic Customer Management: Strategizing the Sales Organization
By Nikala Lane, Nigel F PiercyTraditional sales focus Manufacturer Manufacturer Manufacturer Customer Customer Customer End-user End-user End-user Turn product into cash flow Customer satisfaction and retention Opportunities to make the customer more competitive in ...
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Strategic Customer Management: Strategizing the Sales Organization
By Nikala Lane, Nigel F PiercyThis book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.
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Strategic Customer Management: Integrating Relationship Marketing and CRM
By Adrian Payne, Pennie FrowIt is imperative that root cause of defection analysis be undertaken by properly trained researchers. For example, customers may say that they no longer frequent a particular supermarket because the prices are too high, while in reality ...
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Strategic Customer Management: Integrating Relationship Marketing and CRM
By Adrian Payne"The strategic management of customer relationships is a critical activity for all enterprises.
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Strategic Customer Management: Strategizing the Sales Organization
By Nikala Lane, Nigel F PiercyThis book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address the issues involved.