Strategic Management: Concepts and Cases
Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment...
May this book inspire you to think strategically and embrace the challenges that lie ahead.
"This contributed volume provides the knowledge portfolio for the Strategic Management field.
In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.
By clearly demonstrating the fundamental concepts, frameworks and ideas about strategic management necessary for effectively guiding the company, this text provides managers with their key to future success. The book...
For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.
This book provides a solid treatment of traditional topics in strategic management as well as contemporary topics such as entrepreneurship, knowledge management, and e-commerce and internet strategies.