Strategic Market Management
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Strategic Market Management
By David A. Aaker, Christine MoormanFor example, Asea Brown Boveri, better known as ABB, had charged customers a daily rental fee for drilling pipe used on ... Another example is Rolls-Royce, the global market leader for commercial jet engines that powered half of the ...
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Strategic Market Management: Global Perspectives
By David A. Aaker, Damien McLoughlinJohnson & Johnson's baby shampoo was languishing until the company looked towards adults who wash their hair frequently. ○ Home versus office. A supplier of office equipment to business might look to the home office market.
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Strategic Market Management
By David A. Aaker, Christine MoormanThe 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across ...
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Strategic Market Management
By David A. Aaker“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.”–– Robert L. Joss,...
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Strategic Market Management: Managing Market for Profit and Growth
By Atindra Kumar Biswas... Chris Zook with James Allen: Profit From The Core (Chapter 3); Harvard Business Press (2010) Michael Tracy: Double Digit Growth (Chapter 7); Penguin Books India (2005) Chris Zook: Beyond the Core; Harvard Business School Press (2004) ...
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Strategic Market Management
By David A. Aaker“Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike.” –– Robert L....
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Strategic Market Management
By David Allen AakerStrategic Market Management
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Strategic Market Management
By David A. Aaker, Christine MoormanExtensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' ...
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Strategic Market Management
By David A. Aaker, Damien McLoughlinThe European edition of Strategic Market Management has been prepared with the objective of taking David Aaker s outstanding and well-established textbook and presenting it to a European audience.
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Strategic Market Management
By David A. AakerThe development, evaluation and implementation of business strategies are the key to successful management. This book presents the methods and structures a manager needs to create and maintain an organizational...
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Strategic Market Management
By David A. AakerThe Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling...