Strategic Marketing
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Strategic Marketing: Concepts and Cases
By Russell Abratt, Michael BendixenTime. Retrieved November 11, 2015, from http://time.com/4063699/all-day-breakfast-customers/ Wikiwand. (n.d.). McDonald's. Wikiwand. Retrieved March 21, 2018, from www.wikiwand.com/en/McDonald%27s Wohl, J. (2014, December 10).
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Strategic Marketing: Creating Competitive Advantage
By Essam Ibrahim, Douglas C. West, John Battice Fordinclude such successful pairings as British Airways and Hertz, Adidas and the New Zealand Rugby Union, Starbucks Coffee and Barnes & Noble Bookstores, and Kellogg's Cereals and Walt Disney. There are a number of operational benefits ...
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Strategic Marketing: Planning and Control
By Ruth Ashford, Graeme Drummond, John EnsorPearson developed the concept of an uncertainty map (Henry and Walker, 1991) which helps in the understanding of the concept of risk and uncertainty in innovative projects. Pearson identifies two key variables.
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Strategic Marketing
By Ruth Ashford, Graeme Drummond, John EnsorIt offers- • Coverage of key developments in customer relationship management, business ethics, market-led orientation and resource/asset-based approaches to internal analysis and planning • A highly exam focused approach which has been ...
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Strategic Marketing
By Ruth Ashford, Graeme Drummond, John EnsorGraeme Drummond, John Ensor, Ruth Ashford. CHAPTER 8 Strategy formulation. Chapter 8 Strategy formulation.
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Strategic Marketing: Planning and Control
By Ruth Ashford, Graeme Drummond, John EnsorGraeme Drummond, John Ensor, Ruth Ashford. The Scottish Power Mission Statement To be recognized as a highly rated utility based company trading in electricity, other utility and related markets providing excellent quality and service ...
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Strategic Marketing: Creating Competitive Advantage
By John Ford, Douglas West, Essam IbrahimRobinette, Scott (2001), 'Best Practice: Get Emotional', Harvard Business Review, May, pp. 24–5. Schewe, Charles D., and Geoffrey Meredith (2004), 'Segmenting Global Markets by Generational Cohorts: Determining Motivations by Age', ...
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Strategic Marketing
By Jim Blythe, Peter Reed, Helen Coxhead... Press Carson, S., Peck, J. and Childers, T. (1996) 'Preliminary Results on the Determinants of Technology Assisted Shopping: A Model, Measure Development and Validation', Proceedings of the AMA Winter Educators' Conference Chisnall, ...
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Strategic Marketing: Market-Oriented Corporate and Business Unit Planning
By Alfred Kuß, Torsten Tomczak, Sven Reinecke... P. S. H., Wittink, D. R., Wedel, M., & Naert, P. A. (2000). Building models for marketing decisions. Boston, MA. Lilien, G. L., Kotler, P., & Moorthy, K. S. (1992). Marketing models. Englewood Cliffs, NJ. Magrath, A. (1986).
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Strategic Marketing: An Introduction
By Tony ProctorFully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates ...
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Strategic Marketing
By Omar MerloThe book discusses fundamental concepts in strategic marketing by drawing on extant research as well as some of the latest work in the field.
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Strategic Marketing
By David W. CravensStrategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many...
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Strategic Marketing: An Introduction
By Tony ProctorThis introductory text examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices to meet the demands of business opportunities in the 21st century.
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Strategic Marketing: Theory and Applications for Competitive Advantage
By Prof Pierre Joubert, Prof Michael Goldman, Sean McCoyIncludes bibliographical references and index.
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Strategic Marketing: Creating Competitive Advantage
By Essam Ibrahim, Douglas C. West, John Battice FordThis title discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines key aspects of traditional marketing strategy and recent thinking. The text provides...
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Strategic Marketing: In the Customer Driven Organization
By Frank BradleyProvides a short and concise look at the field. * Presents information that will have an international appeal.
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Strategic Marketing: Planning and Control
By Ruth Ashford, Graeme Drummond, John EnsorThis text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.
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Strategic Marketing: Planning and Control
By Graeme Drummond, John Ensor, Chartered Institute of MarketingThe text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students.
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Strategic Marketing
By NagStrategic Marketing (Second Edition) is a thoroughly revised and restructured textbook. With emphasis on logical sequencing of contents, the new edition is more comprehensive and contemporary.
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Strategic Marketing
By CravensStrategic Marketing