Strategic Marketing Planning
-
Strategic Marketing Planning
By Colin Gilligan, Richard Malcolm Sano WilsonLoudon, A. (2002), Waves of Innovation, Pearson Education. MacLennan, N. (2000), Financial Times, 31 July, p. 13. MacLuhan, M. (1964), Understanding Media: The Extension of Man, London: Routledge. MacLuhan, M. (1968), The Medium is the ...
-
Strategic Marketing Planning
By Richard M.S. Wilson, Colin GilliganStrategic Marketing Planning concentrates on the critical 'planning' aspects that are of vital importance to practitioners and students alike.
-
Strategic Marketing Planning
By Richard M.S. Wilson, Colin Gilligan... Malcolm McDonald, Beth Rogers and Diana Woodburn Marketing Briefs, Sally Dibb and Lyndon Simkin Marketing in Travel and Tourism (third edition), Victor T. C. Middleton with Jackie R. Clarke Marketing Logistics (second edition), ...
-
Strategic Marketing Planning
By Richard M.S. WilsonUpdated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the ...
-
Strategic Marketing Planning
By Richard M.S. WilsonUpdated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the ...
-
Strategic Marketing Planning
By Peter W. ReedThis text provides students and marketing professionals with a step by step guide to each stage of the marketing plan and strategy development process. The text is written in simple and concise language.
-
Strategic Marketing Planning
By Colin Gilligan, Tony Hines, Richard M. S. WilsonThis third edition of a hugely successful text has a fresh new colour layout and substantial new content and revisions, including: Additional pedagogy in the form of case exercises and activities and end of chapter questions The digital ...
-
Strategic Marketing Planning: A Step-by-Step Approach
By Karel Jan Alsem... in business markets : personal contacts and products and services tailored to individual customers ( companies ) are common in industrial markets . In small and medium - sized companies , a truly personal , individual customer strategy ...