Strategic Retail Management
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Strategic Retail Management: Text and International Cases
By Dirk Morschett, Hanna Schramm-Klein, Joachim ZentesThis book is devoted to the dynamic development of retailing.
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Strategic Retail Management: Text and International Cases
By Dirk Morschett, Hanna Schramm-Klein, Joachim ZentesWhat was once a simple way of doing business is transforming into a highly sophisticated form of management and marketing. Retail marketing consistently features more efficient, more meaningful and more profitable marketing practices ...
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Strategic Retail Management: Text and International Cases
By Dirk Morschett, Hanna Schramm-Klein, Joachim ZentesThis is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate ...
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Strategic Retail Management: Text and International Cases
By Dirk Morschett, Hanna Schramm-Klein, Joachim ZentesThis book is devoted to the dynamic development of retailing.
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Strategic Retail Management
By Danny R. Arnold, Louis M. Capella, Garry D. SmithStrategic Retail Management
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Strategic Retail Management
By Bal Mukand SharmaStrategic Retail Management
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Strategic Retail Management: Text and Cases
By David E. Bell, Walter J. SalmonThis work on the retailing firm is written from the perspective of senior management
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Strategic Retail Management: A Lotus 1-2-3 Based Simulation
By John B. GiffordStrategic Retail Management: A Lotus 1-2-3 Based Simulation
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Strategic Retail Management
By Srini. R. SrinivasanThis is India's first textbook that emphasizes on Indian Retailing aspects. The book is a blend of theory coupled with practical applications for a better understanding of the concepts so as to provide a thorough grounding in the subject.