Strategic Sport Marketing

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  Strategic Sport Marketing

  By Adam Karg, Daniel Funk

  Wilcox et al. (2013: 7) also acknowledge the importance of strategy in their definition and suggest that PR is the 'strategic management of competition and conflict for the benefit of one's own organisation and where possible for the ...

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  Strategic Sport Marketing

  By Hans Westerbeek, David Shilbury, Adam Karg

  Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated.

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  Strategic Sport Marketing

  By Taylor & Francis Group, Hans Westerbeek, David Shilbury

  The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

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  Strategic Sport Marketing

  By Hans Westerbeek, David Shilbury, Adam Karg

  A fully revised edition of this widely used introduction to sport marketing by leading educators. With international examples it remains the most comprehensive and well-informed reference for students and sport marketing professionals.

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  Strategic Sport Marketing

  By Hans Westerbeek, David Shilbury, Shayne Quick

  This is a systematic introduction to marketing issues for sport management students as well as practicing sport administrators.

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  Strategic Sport Marketing: Sport Management Series

  By Hans Westerbeek, David Shilbury, Adam Karg

  Strategic Sport Marketing is a practical tool and theoretical guide to sport marketing internationally. The fourth edition of this widely used text is fully revised and updated.

• 

  Strategic Sport Marketing

  By Hans Westerbeek, David Shilbury, Adam Karg

  The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.

• 

  Strategic Sport Marketing

  By Hans Westerbeek, David Shilbury, Shayne Quick

  A fully updated new edition of this comprehensive introduction to sport marketing for both tertiary courses and practising sports administrators