Sustainable Marketing

  • Sustainable Marketing
    Sustainable Marketing
    By Diane Martin, John Schouten

    For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.

  • Sustainable Marketing: A Holistic Approach
    Sustainable Marketing: A Holistic Approach
    By Mark Peterson

    Building on the idea that holistic marketing strategies allow firms to assess risk and realise opportunities, this book draws on new research and industry examples to help you recognize effective sustainability practices that benefit ...

  • Sustainable Marketing: How to Drive Profits with Purpose
    Sustainable Marketing: How to Drive Profits with Purpose
    By Michelle Carvill, Geraint Evans, Gemma Butler

    A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

  • Sustainable Marketing: Managerial - Ecological Issues
    Sustainable Marketing: Managerial - Ecological Issues
    By Donald A. Fuller

    Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials >products >consumption >disposal) that leads to ...

  • Sustainable Marketing: The Industry’s Role in a Sustainable Future
    Sustainable Marketing: The Industry’s Role in a Sustainable Future
    By Paul Randle, Alexis Eyre

    The Industry's Role in a Sustainable Future Paul Randle, Alexis Eyre. Mobilizing. to. respond. Environmentalism, in the shape of humans genuinely caring for our natural world, has been around for centuries. Five thousand years ago ancient ...