The Advertising Concept Book
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The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
By Pete Barry'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.
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The Advertising Concept Book: Think Now, Design Later (Third)
By Pete Barry... decision-making skills, you invariably end up with a complete conceptual mess. If you try to please everyone (by ... marketing people, based on their consumer research into which type of media the target audience most commonly use and ...
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The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
By Pete BarryHow do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want...
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The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
By Pete S. Barry"Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking."--Dynamic Graphics + Create
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The Advertising Concept Book: Think Now, Design Later : a Complete Guide to Creative Ideas, Strategies and Campaigns
By Pete BarryExercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, The Advertising Concept Book can help anyone produce better advertising.
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The Advertising Concept Book: Think Now, Design Later
By Pete BarryThat’s why this book is dedicated to the first and most important lesson: concept.