The Art of Naming

  • The Art of Naming
    The Art of Naming
    By Michael Ohl

    Ohl, a specialist in "winged things that sting," confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels.

  • The Art of Naming
    The Art of Naming
    By Michael Ohl

    Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels.

  • The Art of Naming
    The Art of Naming
    By Michael Ohl

    Ohl, a specialist in “winged things that sting,” confesses that among the many wasp species he has named is Ampulex dementor, after the dementors in the Harry Potter novels.

  • The Art of Naming
    The Art of Naming
    By Anne Ferry

    The Art of Naming

  • The Art of Naming: Neonym Creative Guide to Selecting Names and Trademarks
    The Art of Naming: Neonym Creative Guide to Selecting Names and Trademarks
    By Peter H. Karlen

    This comprehensive guide unravels the mysteries behind some of the world's most famous commercial names and marks, and offers a wide range of methods for developing an inspired commercial name or trademark.