... budget director, television and radio personality and whatever else the university«s athletic director or president may direct the coach to do in the best interest of the university«s athletic program (Greenberg & Gray, 1998).
Serena Williams hopes to ride U.S. Open win to new endorsements. Retrieved November 5, 2009, from http:// www.sportsbusinessdaily.com/article/123828 Sports Business Daily (2009, April 26). Pepsico, Maria Sharapova end partnership after ...
Get the business casebook that scores on all levels! THE BUSINESS OF SPORTS: CASES AND TEXT ON STRATEGY AND MANAGEMENT shows you how off-the-field business interests change the dynamics of play.
Additions to this second edition include: --
Lefton, T. (2010, May 10). Strong brew. Street and Smith's Sports Business Journal , p. 01. Lefton, T. (2015, March 16). Nike extends on-field deal with the NFL. Street and Smith's Sports Business Journal. Retrieved October 25, 2015, ...
Investors purchasing sports stocks with a view towards the sale of the team may have to wait for a long time to realize any investment gains.125 Conventional investors in search of undervalued companies with growth potential or ...
From the financing of mega-stadiums to player strikes to the sponsorship of events by alcohol and tobacco companies, this set covers the spectrum of topics and issues relating to the management and promotion of organized sports--one of the ...
Only three Premier League teams reported an average operating surplus in excess of $ 10 million per year over the five seasons between 1993 and 1998. Of the ninety - two teams comprising the top four tiers of English soccer , only eight ...
This volume provides journalists with the foundation for understanding the various parts of the sports business, and explores structure, governance, labor issues, and other business factors within the sports community.
"The sports industry is large, visible, and growing -- and it has a huge impact on society. That's obvious to die-hard fans who not only watch sporting events but buy...
This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business.
Offering critical insights on the business of sports, this text is a required resource for sports journalists and students in journalism.
The articles includes discuss sports in the United States as an investment; the commercialism and financial problems involved; the participating promoters and players; and problems of regulation, reform and redemption.