The Dynamics of Persuasion
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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By Richard M. PerloffNiederdeppe, J., Kim, H. K., Lundell, H., Fazili, F., & Frazier, B. (2012). Beyond counterarguing: Simple elaboration, complex integration, and counterelaboration in response to variations in narrative focus and sidedness.
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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By Richard M. PerloffL. Golden, G.F.Berquist, &W.E. Coleman (Eds.), The rhetoric of Western thought(7th ed. ... R.L. Johannesen (Ed.), Ethics andpersuasion: Selectedreadings (pp.41– 56). NewYork: RandomHouse. WalshChilders, K.,& Brown,J.D. (2009).
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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By Richard M. PerloffNow in its seventh edition, this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication.
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
By Richard M. PerloffThe fundamentals of the book - emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications - continue in the sixth edition.
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The Dynamics of Persuasion
By Richard M. Perloff, Taylor & Francis GroupThe Dynamics of Persuasion
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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By Richard M. PerloffCommunication and Attitudes in the Twenty-First Century Richard M. Perloff. Petty, R. E., Wells, G. L., & Brock, T. C. (1976). Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification.
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
By Richard M. PerloffNew to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research.
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The Dynamics of Persuasion
By Richard M. PerloffPersuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the...
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
By Richard M. PerloffThe Dynamics of Persuasion: Communication and Attitudes in the 21st Century
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
By Richard M. PerloffThis text will: *enhance students' understanding of persuasion theories and research; *introduce readers to the social science perspective on persuasion; *expose students to major issues discussed in the field of persuasion research; *help ...
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
By Richard M. PerloffThe Dynamics of Persuasion presents an up-to-date, comprehensive introduction to persuasive communication and attitude change.
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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By Richard M. PerloffThis book covers how theories and research illuminate and adapt to our present digital era, with continued attention to ethical implications.
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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
By RICHARD. PERLOFFThe eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
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The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century, International Student Edition
By Richard PerloffThe eighth edition of The Dynamics of Persuasion again guides readers in understanding the power and limits of persuasion in contemporary society.
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
By Richard M. Perloff... health information . Journal of Communication , 54 , 337-354 . Eagly , A. H. , Wood , W. , & Chaiken , S. ( 1978 ) ... women who fight abortion rights . The New York Times , 1 , 17 . Greenberg , B. S. , & Miller , G. R. ( 1966 ) . The ...
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The Dynamics of Persuasion
By Richard M. PerloffUSE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research.