"The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.
Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we ...
With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day.
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative and piquant book. With every technological and social advancement, McLuhan's proclamation that "the...
MEDIA STUDIES. Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of...