Market to win with this new edition of the bestseller! The first edition of The New Rules of Marketing & PR presented readers with a unique playbook to navigate marketing in the Internet Age.
“The single most effective thing PR people do is watch and read my stories and send me personalized, smart pitches for stories that I am actually likely to cover,” says Peter J. Howe, business editor for New England Cable News (NECN), ...
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business." —Tony Robbins "This excellent look at the basics of new-millennial marketing should find use in the hands of any serious ...
The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business." —Tony Robbins "This excellent look at the basics of new-millennial marketing should find use in the hands of any serious ...
Have David Meerman Scott Speak at Your Next Event! David Meerman Scott's high-energy presentations are a treat for the senses. He's informative, entertaining, and inspiring. David has spoken on all seven continents and in more than 40 ...
The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business." —Tony Robbins "This excellent look at the basics of new-millennial marketing should find use in the hands of any serious ...
It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization." —Mark Levy, coauthor of How to Persuade People Who Don't Want to Be Persuaded and founder of Levy Innovation, a marketing ...
Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing. Grow your business with the fifth edition of this modern business classic!
The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.” —TONY ROBBINS “This excellent look at the basics of new-millennial marketing should find use in the hands of any ...
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success This is the fifth edition of the pioneering guide to the future of ...
The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business.” —TONY ROBBINS “This excellent look at the basics of new-millennial marketing should find use in the hands of any ...