PRAISE FOR DAVID MEERMAN SCOTT AND HIS BOOKS "Like all the best teachers, this book inspires you to do your own thinking in your own way…enlightening and liberating." —The Financial Times "One of those select few people who saw and ...
Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market.
Written in the author’s winning style, the book explores the New Rules of Sales and Service: Authentic story-telling sets the tone with content as the link between companies and customers.
PRAISE FOR DAVID MEERMAN SCOTT AND HIS BOOKS "Like all the best teachers, this book inspires you to do your own thinking in your own way...enlightening and liberating.
PRAISE FOR DAVID MEERMAN SCOTT AND HIS BOOKS "Like all the best teachers, this book inspires you to do your own thinking in your own way...enlightening and liberating." —The Financial Times "One of those select few people who saw and ...
In this new book by the author of the #1 bestseller The New Rules of Marketing & PR, David Meerman Scott demystifies the new digital commercial landscape and offers inspiring and valuable guidance for anyone not wanting to be left behind.