CO;2-I. 8 Marilynn B. Brewer and Sonia Roccas, “Individual Values, Social Identity, and Optimal Distinctiveness,” in Individual Self, Relational Self, Collective Self, ed. Constantine Sedikides and Marilynn B. Brewer (New York: ...
"A revolutionary new understanding of identity, showing how our groups have a powerful influence on our feelings, beliefs, and behavior--and how these shared identities can inspire both personal change and social movements"--
Do yourself and your organisation a favour and read this book!’ Dave Coplin, CEO Envisioneers Ltd ‘Whether you lead thousands or are looking to make a personal contribution to the planet, The Power of Us… is for us!’ Peter Hutton, ...
If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even...
The Power of Us: Harnessing Our Shared Identities for Personal and Collective Success
'Nobody is as clever as all of us.' This is one of Sir Ray Avery's key philosophies - the importance of teamwork and harnessing the talents of a group.
Anita Estell has done it!