The PR Agency Handbook

  • The PR Agency Handbook
    The PR Agency Handbook
    By Regina M. Luttrell, Luke W. Capizzo

    A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry.

  • The PR Agency Handbook
    The PR Agency Handbook
    By Regina M. Luttrell, Luke W. Capizzo

    A Practical and Concise Introduction to Agency Life The PR Agency Handbook guides you through the day-to-day operations of a professional PR firm and offers best practices for creating a successful career in the industry.

  • The PR Agency Handbook
    By Regina Luttrell, Luke W. Capizzo

    A chapter dedicated to tools and templates gives students exposure to real documents they'll need in their careers Arising from a need for a practical, honest guide outlining the inter-workings of agency life, this text can be utilized as a ...

  • The PR Agency Handbook
    The PR Agency Handbook
    By Regina M. Luttrell, Luke W. Capizzo

    In fact, using Twitter, U.S. Representative Dan Kildee called out Governor Snyder directly. Representative Kildee was not the only individual taking to social media to point blame: Filmmaker Michael Moore, a native of Flint, Michigan, ...

  • The PR Agency Handbook
    The PR Agency Handbook
    By Regina M. Luttrell, Luke W. Capizzo

    Regina M. Luttrell, Luke W. Capizzo. RFP Response Tips Make sure your agency is the right fit: RFPs take a significant amount of time and effort to respond to. If you don't see the potential client as a ... Public relations tactics.