The Public Relations Handbook

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    ... enacting dialogue, and working with 'earned media' (editorial coverage; Watson and Noble 2007: 231) suggests the function is best suited for such engagement rather than those with marketing or purely persuasive intent (Kent 2010).

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    Known as “ culture change programmes ' , Wilson ( 1992 ) explains that these often offer “ generalised templates ' developed from analysis of a handful of ' successful ' processes observed in particular companies ( or sometimes ...

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    ... M. 231 Johnson & Johnson, 415 Johnson, B. 438 Johnson, G. 64, 134–135, 139 journalism 24, 39, 252, 254, 259–260, 262, 264, 419–420 Kaler, J.H. 85, 176, 177, 178 Kant, Immanuel 84 178–179 Kantian capitalism Karian, 333 Katz, E. 30, ...

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    41 Boorstin, D. (1962) The Image, Weidenfeld and Nicolson Bowman, P. and Bing, R. (1993) Financial PR, 2nd edition, Butterworth Heinemann Boston, R. (1996) 'Spinning for a living', History Today, 46 (9) Brown, G. and Yule, ...

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given.

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry.

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    Rev. ed. of: The public relations handbook / Alison Theaker. 3rd ed. 2008.

  • The Public Relations Handbook
    By David W. Wragg

    The Public Relations Handbook

  • The Public Relations Handbook
    The Public Relations Handbook
    By Robert L. Dilenschneider

    ... landmarks: □ The world's largest hockey stick in Duncan, British Columbia, with a reach of 62 metres, weighing 28,000 kilograms; □ The 3-metre-high beaver in ... Canada's unique landscapes and landmarks offer fodder for creative.

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    The Public Relations Handbook, 6th edition provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    In this practical text, Alison Theaker successfully combines theoretical and organizational frameworks for studying public relations with examples of how the industry works in practice.

  • The Public Relations Handbook
    The Public Relations Handbook
    By Alison Theaker

    "The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry.

  • The Public Relations Handbook
    The Public Relations Handbook
    By Robert L. Dilenschneider

    Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.