Publish these to Facebook and FriendFeed ➧ Fleck Tweet (fleck.com/lite) any blog pages from my subscriptions that I love—this goes to Twitter ➧ Bookmark any blog pages from my subscriptions that I love: Delicious using Firefox plugin ...
And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers.
The Referral Engine: Teaching Your Business to Market Itself
The Referral Engine: Teaching Your Business how to Market Itself
Argues that word-of-mouth recommendations are more effective than traditional market campaigns, counseling professionals on how to promote positive referrals from one's customers by following three strategic principles.