Trademark
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Trademark: Legal Care for Your Business & Product Name
By Stephen Elias, Kate McGrathNow he decides to open a bar and call it Howard Johnson's , which is his real name . Can he do this without infringing on the more famous hotel and restaurant chain's mark ? Analysis Second user can't intentionally copy name .
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Trademark: Legal Care for Your Business & Product Name
By Stephen FishmanThoroughly updated, the 12th edition includes the latest laws and court cases, including the U.S. Supreme Court_s decision to allow registration of a _disparaging_ phrase.
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Trademark: Legal Care for Your Business & Product Name
By Stephen FishmanLegal Care for Your Business & Product Name Stephen Fishman. This chapter provides an introduction to the ... Gucci would not smell half so sweet by another name, nor would Google, Apple, McDonald's, or Levi's. In the business world, ...
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Trademark: Legal Care for Your Business & Product Name
By Stephen FishmanThis edition of Trademark provides the most current information on trademark statutes and case law, and the latest registration processes, including online registration.
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Trademark: Legal Care for Your Business & Product Name
By Stephen FishmanYour business name, the names of your key products, and your logos, packaging, and slogans, all of these can function as trademarks that distinguish your business and its services and products.