Understanding Social Media

  • Understanding Social Media: How to Create a Plan for Your Business that Works
    Understanding Social Media: How to Create a Plan for Your Business that Works
    By Damian Ryan

    Overview In preparation for Valentine's Day, Expedia wanted to capture the excitement surrounding vacation travel with a disruptive and captivating mobile advertising campaign to catch consumers on the go. The four-day burst campaign ...

  • Understanding Social Media: How to Create a Plan for Your Business That Works
    Understanding Social Media: How to Create a Plan for Your Business That Works
    By Damian Ryan, Calvin Jones, Ed Owen

    Accessible and practical, this book draws on the experiences of over 200 marketers to create comprehensive guide to current practice including: - Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2 ...

  • Understanding Social Media
    Understanding Social Media

    Understanding Social Media

  • Understanding Social Media
    Understanding Social Media
    By Larissa Hjorth, Sam Hinton

    Updated throughout, the Second Edition of this bestselling text includes new and expanded discussions of: Qualitative and quantitative approaches to researching social media Datafication and algorithmic cultures Surveillance, privacy and ...

  • Understanding Social Media
    Understanding Social Media
    By Larissa Hjorth, Sam Hinton

    Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture.

  • Understanding Social Media: Extensions of Their Users
    Understanding Social Media: Extensions of Their Users
    By Robert K. Logan, Mira Rawady

    Preface - Acknowledgements - The Media That Made Social Media Possible - The Social Media Revolution - Social Media and Monopolies - The Splinternet, Cyber Warfare and the Social Media Counter Revolution - Appendix Social Media Apps.

  • Understanding Social Media
    Understanding Social Media
    By Pamela Dell

    Explains "what's real and what's fake on the various social media platforms, and how to tell the difference"--Publisher marketing.

  • Understanding Social Media: Extensions of Their Users
    Understanding Social Media: Extensions of Their Users
    By Robert K. Logan, Mira Rawady

    The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce.