Understanding Strategic Management

  • Understanding Strategic Management
    Understanding Strategic Management
    By Anthony E. Henry

    Relative market share 1.0 Stars Question marks 10% Cash cows Dogs Market Share >1 1.0 Market Share

  • Understanding Strategic Management
    Understanding Strategic Management
    By Anthony Henry

    This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis.

  • Understanding Strategic Management
    Understanding Strategic Management
    By Anthony [VNV] Henry

    This book is accompanied by a suite of online resources: For students: Internet exercises Glossary Extension Material Working through Strategy Multiple-choice questions Additional recommended resources For lecturers: Test bank Further case ...

  • Understanding Strategic Management
    Understanding Strategic Management
    By Claire Capon

    The book has been written for undergraduate and postgraduate students on one-semester or short courses.

  • Understanding Strategic Management
    By Anthony Henry

    The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in ...

  • Understanding Strategic Management
    Understanding Strategic Management
    By Anthony Henry

    This succinct textbook takes students through the key stages of strategic management: analysis, formulation, and implementation, with an emphasis on providing students with the essential tools of analysis.

  • Understanding Strategic Management
    Understanding Strategic Management
    By Anthony Henry

    The book's four-part structure defines the concept of strategy, before using the overarching strategic framework of analysis, formulation, and implementation to show how strategy can be used to develop a sustainable competitive advantage in ...