What Were They Thinking?
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What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped
By Robert McMathIn What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers.
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What Were They Thinking?
By John D. Beatty, Lee A. RochwergerPaterson, Thomas G., J. Garry Clifford and Kenneth J. Hagan. American Foreign Relations: A History, to 1920 (Fifth Edition). Boston: Houghton Mifflin Company, 2000. Perret, Geoffrey. A Country Made By War: From the Revolution to ...
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What Were They Thinking?: The 100 Dumbest Events In Television History
By David HofstedeI've read the others , as well as such reference works as David Bianculli's Dictionary of Teleliteracy . What bothered me is that I like many of the shows these books dismiss . Bianculli berates three of my all - time favorites : The ...
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What Were They Thinking?: Unconventional Wisdom about Management
By Jeffrey PfefferSee, for instance, J. R. Bettman and B. A. Weitz, “Attributions in the Board Room: Causal Reasoning in Corporate Annual Reports,” Administrative Science Quarterly 28 (1983): 165–183; G. R. Salancikand J. R. Meindl, ...
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What Were They Thinking?: Unconventional Wisdom About Management
By Jeffrey PfefferDavid R. King, Dan K. Dalton, Catherine M. Daily, and Jeffrey G. Covin, “Meta-Analysis of Post Acquisition Performance: Indicators of Unidentified Moderators,” Strategic Management Journal 25 (February 2004): 187–200. 3.
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What Were They Thinking?: A Fresh Look at Japan at War, 1941-45
By John D. Beatty, Lee A. RochwergerIf the West didn't quit, well, the Japanese had no contingency for that. So why did Japan start a war at all? This and other questions are addressed in this new book.
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What Were They Thinking?: The Politics of Ideas in Australia (Large Print 16pt)
By James Walter, Professor of Australian Studies James WalterIn both of these cases, neoliberal arguments were advanced to justify the intervention by Ian McLachlan, Peter Costello, and others. They were supported by the research capacity of the think-tanks and funds flowing from big business.
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What Were They Thinking?: Crisis Communication: The Good, the Bad, and the Totally Clueless
By Steve AdubatoAmong cases and people discussed are: The Johnson & Johnson Tylenol scare: Perhaps the best crisis management ever Don Imus: Sometimes saying "sorry" is too little too late Former Attorney General Alberto Gonzales: Authority does not put ...
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What Were They Thinking?: Marketing Lessons I've Learned from Over 80,000 New-product Innovations and Idiocies
By Robert M. McMath, Thom ForbesOffers humorous lessons of good marketing practices gleaned from such costly product failures as rabbit jerky, Crystal Pepsi, and Crackerjack breakfast cereal
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What Were They Thinking?: Really Bad Ideas Throughout History
By Bruce FeltonRenowned bad idea connoisseur Bruce Felton examines these unanswerable questions and many others in What Were They Thinking?, revised for this edition to include recently unearthed harebrained schemes, useless products, and misguided ...
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What Were They Thinking?: Really Bad Ideas Throughout History
Quality control was also a problem from day one—horn buttons stuck, brakes jammed, pumps leaked, oil pans dropped out, paint peeled, hubcaps fell off, heaters continued to heat after they were turned off. A company spokesman admitted ...
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What Were They Thinking?: On Truth, Liberty and Legacy
By Carol SewellOnce the body of Christ is educated & thinking in agreement with God's word we can change the culture of the nation and secure liberty for all. This is the book every Christian home should have.
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What Were They Thinking?: A Fresh Look at Japan at War, 1941-45
By John D. Beatty, Lee A. RochwergerIf the West didn't quit...well, the Japanese had no contingency for that. So why did Japan start a war at all? This and other questions are addressed in What Were They Thinking? A Fresh Look at Japan at War, 1941-45.
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What Were They Thinking?: Really Bad Ideas Throughout History
By Bruce FeltonWhat could Tommy Dorsey have been thinking in 1940 when he installed his orchestra in the monkey house of the Philadelphia Zoo to perform a concert for the apes? Could...
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What Were They Thinking?: The Role of Intent in Trademark Law
By Anne Gilson LaLonde, Jerome GilsonWhat Were They Thinking?: The Role of Intent in Trademark Law
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What Were They Thinking?: The Brainless Blunders That Changed Sports History
By Kyle Garlett... Red Sox to the most memorable collapse in franchise history. But despite Boston fans and their notoriously long and ... pinstripes later in his career is far and away the bigger trespass. Perhaps the only fans in America less willing to ...